REDMOND, WA —
WildTangent is announcing today that it plans to launch an Android™ games service with T-Mobile USA, Inc. later this year that uniquely maximizes monetization for developers and gives T-Mobile customers new choices on Android-powered smartphones and tablets.
With the new service on Android smartphones and tablets, T-Mobile customers will have the opportunity to more easily discover, try and enjoy top games of all types hassle-free. Players will have the choice to play games for free with advertising, rent games for a fraction of the suggested retail price and purchase the must-have titles they want to keep. The cost of the rental will be applied toward purchase so customers can easily own games if they play them often.
“Through this new service with T-Mobile, we will give developers new options, modernizing the industry with a service model that fully monetizes game play through advertising and repeat-game-play,” said WildTangent CEO Mike Peronto. “T-Mobile will give consumers more gaming options on Android devices and will present games in a fun, curated fashion.”
“T-Mobile customers are among the most active mobile gamers in the industry,” said Torrie Dorrell, vice president of Applications, Content and Games at T-Mobile. “This service with WildTangent, coming later this year, will give our customers using Android devices more ways to discover and access their favorite games.”
WildTangent will offer its popular WildCoins virtual currency within the service for in-game item purchase and rental. WildTangent’s BrandBoost advertising platform will also be incorporated, providing consumers with free game sessions and in-game items.
Android is a trademark of Google Inc.
WildTangent (www.wildtangent.com) operates a games service that allows consumers around the world to access downloadable, online and social games through one convenient Games App. Fueled by our digital currency, WildCoins, and a proprietary ad platform, BrandBoost, the service delivers the most cost efficient way to play games. Consumers can rent games, purchase them or play for free courtesy of brand advertisers.
WildTangent Media also powers advertising for a growing portfolio of 3rd party online and social game developers enabling brands to reach more than 175 million monthly players worldwide with engagement based advertising through our BrandBoost network. BrandBoost has been adopted by premium publishers like Digital Chocolate, Crowdstar, Playdom, Sony Online Entertainment and DreamWorks and is utilized by major global brand advertisers like Unilever, PG, Microsoft, Kraft and others.
© MarketWire 2011